The Faceless Social Media Gameplan

A hook is a short phrase at the beginning of a reel or other short form video (e.g. Tiktok, Youtube Shorts) designed to make the viewer stop scrolling and stick around to watch your video.

A good hook should be visually engaging, emotionally appealing, or thought-provoking, often within the first few seconds of the video. Elements that make a hook effective include a compelling narrative, striking visuals, intriguing questions, unexpected humor, or a teaser of what's to come.

Catchy, curiousity-inspiring phrases that make the viewer want to find out more are best! The following suggestions and examples can be adapted to your own niche and content.